We prepared 9 creatives for test traffic concidering different publication formats (instagram posts, stories + horizontal for vk). 2 of 9 creatives in two formats are presented on this page.
Each creative targeted its audience: people already working in the electric power industry and those who are thinking about possible promotion or even not related to this industry, but willing to enter it;
field workers, who want to get a stable job with predictable salary
After filling the form landing page visitors received lead magnets*: a list of current vacancies in the electric power industry and a list of table-top books of main power engineers.
* lead-magnet - useful material that a person receives in exchange for his contact details.
As well as basic SEO settings, Yandex and Google metrics, connected Facebook pixel, created advertising accounts, spelled out tags, page descriptions, keywords and continued with promoting the Center's educational programs.
When we started working with the MPEI Professional Retraining Center, it had a http://tqmxxi.ru/ website that was not updated for a long time and did not contain information about all available educational programs.
We did an audience study and built a sales chain for test trafic release.